Abstract

If you’re convinced that a video tape is the right medium for your project, here’s help to get you started and keep you on track. Video tape production requires a project manager and a few technical specialists. Their tasks will be described and explained so you can accomplish the project’s objectives, stay on schedule, stay within your budget, and maintain your sanity. You can have fun too if you understand the critical tasks and consider contingencies during the planning phase. Topics we’ll discuss include: contracting a vendor; determining the tape’s goals, objectives, and the target audience; supervising the script development; keeping within the budget; tracking the schedule; getting approvals; shooting the scenes; overseeing the off-line and on-line edits; taping the voice over; planning distribution; and lastly, determining the effectiveness of the tape and performing a post-mortem to determine how to improve your next video tape.

© 1991 Optical Society of America